Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>

Heather is proud of our press books. Here she explains why… How 95% of the press/photobook market works First you buy a very expensive machine. Then you focus on how fast you can run it, how cheaply you can buy your paper, and how quickly you can bind and make covers. You print 4-colour. Above all else you focus on FEEDING THE MACHINE. You sell your product as cheaply as you can - and certainly not just to professional photographers. You don’t worry too much about colour because your customers don’t expect a lot, and probably think that a bad result is their own fault anyway. To View More >>

A while ago I suggested "keeping it simple" was a great goal ... but not simple to achieve in a complicated job like photography. But I did suggest you could do it with Queensberry. Take our Design Service. There are benefits to doing your own album design, so what I'm about to say isn't going to work for everyone. But if you're snowed under or uncomfortable with album design it's worth serious thought. Say on average you spend 3-4 hours on each album design ... and many people do spend a lot more. Send them to Queensberry and you've just freed up at least a day. You can bet that at this time To View More >>

I have a friend going back to work full time after working part time for six years to raise his kids. Some weeks ago he phoned me, incredibly disheartened after many job applications and many knock backs. No one wanted him. I encouraged him to stop treating each job interview as make or break, and to start playing. To apply for jobs he thought he couldn't get. At salary ranges he thought he couldn't justify. To mix it up, try something different each time and see what worked. The trick, I said, was to remember that his next interviewer would know nothing about his past interviews, and it wouldn't To View More >>

The first in a series about the art of storytelling in album design. Every day at Queensberry we create books and albums about wedding days, birthdays and family celebrations. Years of looking at all those photos have convinced us that storytelling is an important part of the design process. It really will help a book stand head and shoulders above others that simply have a bunch of people looking awkwardly at the camera and smiling - no matter how good the individual photos may be! So what is it about a good story that captivates your attention, takes you on a journey, and gives you a sense of To View More >>